Should You Keep Your Site Up To Date
Yes, but let us look at that and find out why it is important to keep your site up to date and how your business will benefit from either a new website design and/or an update to your site’s content.
Website Content & Images
There is nothing more frustrating for a customer to see Christmas specials in the middle of Summer. Often this problem occurs because finding the time or someone skilled enough to make changes to your website is difficult for a busy company owner. We strongly believe and actively encourage our merchants to make regular changes, you can pick up the phone to us to make a quick change. We’ll even call you throughout the year to make sure you’re up to date and ready for the coming business season.
Making sure that your content is up to date can often be the difference between getting the sale or not. The tricky part of the web is that in many cases you’re not even aware you’re losing customers and leaking sales.
Here are some key customer touch points to consider:
1) Products and services
Nothing turns a customer away quicker than when they realise what you offer today is not what’s on the website. 67% of clients want to know about what you sell and the price. Often they make evaluations on which company to engage with from the quick information available on your website.
2) Opening Hours
Opening Hours readily available on your site and indexed on search engines is crucial. Unless your business is so specialised that no other can compete with you, customers simply won’t chance driving over to you if they think you’re not open. It’s easier to find the next business which gives them the information they need.
3) Location & Phone Numbers
Can a customer find you on the map and get simple driving instructions straight from your website? Can a customer click on your phone number from their mobile phone and directly dial you? If not, the chances are they’ll go elsewhere.
Look & Feel:
If your website feels old and forgotten about, then customers will pass you by. Your website should feel up to date to inspire trust in your company. Trust can be very subtle and takes more than a few good reviews. It is the number one factor in helping customers establish buying intent before going on to check other details like service and price.
Here are some typical questions we all ask and answer subconsciously while viewing a business website
- Is this the product or service I want?
- Is it local to me, or service my area?
- Can I be confident of quality and service?
- Are they accredited or can show me real examples of what I will get?
Without going into boffin territory, there are a few key things that are worth discussing.
1) Search Engine Friendly
Your Website should be easy for Google, other search engines and indexing sites to search through and read. So making sure your site has the best available underlying technology to make this happen is critical. Search engines and other listings are your biggest way to get interested customers to your website and learning about your business. New techniques are emerging all the time in reaction to new devices and connection speeds; these can give significant performance gains.
2) Mobile Friendly (Smartphones and Tablets)
The next big hurdle is to make sure your customers have a great experience of your website on smartphones and tablets. Sites that adjust to all types of screens and screen sizes are called responsive web design. This is standard for all sites we build.
It feels like you can’t move without hearing a story of another site being hacked. Most business sites don’t hold consumer information so there’s very little risk from that viewpoint. However, SME sites are a prime target for phishing scams where hackers get into your site and pretend to be you, or redirect your customers to other malicious sites. It’s hard to stay 100% secure, but newer sites tend to have fewer security holes and ways for hackers to exploit your hard earned customer reputation.